Corteiz, a streetwear company located in London, and Nike are collaborating on their first significant product release.
The logo of the London-based streetwear brand Corteiz took over Niketown's frontage last night, indicating that a partnership between Corteiz and Nike may be forthcoming.
The Corteiz Alcatraz logo was quickly posted online by many who noticed it on the front of Oxford Street's most well-known store, with the general assumption being that it was another another example of Clint419's guerilla marketing techniques. For instance, the company attracted a lot of attention with its Bolo Exchange and a 99p cargo drop, both of which sent supporters into a complete frenzy.
But now that it has been verified that the action is an actual cooperation.
The partnership between Corteiz and Nike is scheduled to debut in the upcoming months, and it will be the brand's greatest commercial move since its founding in 2017. While working on garment collaborations with UK rap musicians Central Cee and Meekz, Clint419's label has already made connections with fellow London-based streetwear label Soho Yacht Club and Nigerian imprint, Motherlan.
Nike has declined to comment on any information on the partnership, so we just have to step back and wait for updates.